The Path to Thought Leadership Marketing Strategy

Thought leadership campaigns are at the core of any successful marketing strategy, and a key characteristic of successful companies.  They define the business and their products as the premier solutions and their leaders as the go-to experts in their field.  Correctly positioning your company as a thought leader is essential to your strategic marketing plan; … Continue reading The Path to Thought Leadership Marketing Strategy

Technology Marketing to Service Providers

The service provider segment is probably one of the richest growth areas for technology and software manufacturers to penetrate.  Synergy Research just reported that quarterly revenue for Cloud Infrastructure Services hitting $5B with Amazon, Microsoft, IBM, Google, and Salesforce ranking as the top five.  Understanding this segment and learning the nuances is key to your … Continue reading Technology Marketing to Service Providers

IT Marketing – Duh, It’s The Applications Stupid

  To shamelessly hack the phrase “it’s the economy stupid”, most hardware vendors don’t get it.  It’s not about your spinning disk, your compute density, or your software defined everything.  It’s not even about your solutions; especially when those solutions highlight your hardware.  It’s about how you can enable customers application.  CXO’s don’t care about … Continue reading IT Marketing – Duh, It’s The Applications Stupid

The Autonomous Data Center – CIO’s End Goal

Most progressive CIO’s want out of the IT market, at least the IT market as we have known it for the past few decades. CIO’s desire the autonomous data center; a data center that effectively operates without the constant supervision of storage managers, network managers, database managers, and outlook managers. They want what the public … Continue reading The Autonomous Data Center – CIO’s End Goal

Segmenting the Enterprise Cloud User

Cloud expansion is being driven not by IT, but by everyone but IT.  Gartner predicts that by 2017, CMOs will spend more on IT than CIOs.  Therefore, in looking at how to speak Cloud, it’s important to recognize that you have three very different and distinct customer segments to communicate with (and sell to): Organizational … Continue reading Segmenting the Enterprise Cloud User

Designing the Private Cloud – Top Down or Bottom Up

In the quest to build a private cloud, it’s important to note how the individual parts fit.  Designed well, and you’ve created an automated, cloud optimized data center allowing the enterprise to respond to the dynamic pace of the changing business landscape.  Designed poorly, and you’ve added another layer of data center controls further emphasizing … Continue reading Designing the Private Cloud – Top Down or Bottom Up