The Path to Thought Leadership Marketing Strategy

Thought leadership campaigns are at the core of any successful marketing strategy, and a key characteristic of successful companies.  They define the business and their products as the premier solutions and their leaders as the go-to experts in their field.  Correctly positioning your company as a thought leader is essential to your strategic marketing plan; … Continue reading The Path to Thought Leadership Marketing Strategy

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Designing the Private Cloud – Top Down or Bottom Up

In the quest to build a private cloud, it’s important to note how the individual parts fit.  Designed well, and you’ve created an automated, cloud optimized data center allowing the enterprise to respond to the dynamic pace of the changing business landscape.  Designed poorly, and you’ve added another layer of data center controls further emphasizing … Continue reading Designing the Private Cloud – Top Down or Bottom Up

Future Data Centers are Built for Change, Not Built to Last – Gartner

I recently sat through a Gartner presentation “Automation: The Linchpin for Cloud and Data Centers” where I believe they hit upon something profound.  “Future Data Centers are built for Change, Not Built to Last”.  I’ve brought this up with a few large enterprise business leaders and positioned it in this way; if there was a … Continue reading Future Data Centers are Built for Change, Not Built to Last – Gartner