The Path to Thought Leadership Marketing Strategy

Thought leadership campaigns are at the core of any successful marketing strategy, and a key characteristic of successful companies.  They define the business and their products as the premier solutions and their leaders as the go-to experts in their field.  Correctly positioning your company as a thought leader is essential to your strategic marketing plan; … Continue reading The Path to Thought Leadership Marketing Strategy

Technology Marketing to Service Providers

The service provider segment is probably one of the richest growth areas for technology and software manufacturers to penetrate.  Synergy Research just reported that quarterly revenue for Cloud Infrastructure Services hitting $5B with Amazon, Microsoft, IBM, Google, and Salesforce ranking as the top five.  Understanding this segment and learning the nuances is key to your … Continue reading Technology Marketing to Service Providers

IT Marketing – Duh, It’s The Applications Stupid

  To shamelessly hack the phrase “it’s the economy stupid”, most hardware vendors don’t get it.  It’s not about your spinning disk, your compute density, or your software defined everything.  It’s not even about your solutions; especially when those solutions highlight your hardware.  It’s about how you can enable customers application.  CXO’s don’t care about … Continue reading IT Marketing – Duh, It’s The Applications Stupid