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Digital Enterprises: 40% of tomorrow’s fortune 500 companies don’t yet exist

When John Chambers looks into the audience at Cisco Live and notes that “40% of the businesses in the room will not exist in a meaningful way in 10 years”, you have to figure that he’s also looking in the mirror.

Consider that the top hotel chain didn’t exist over 7 years ago (Airbnb) and the largest taxi service didn’t exist over five years ago (Uber). Stop for a second and think about that. Airbnb in just 7 years grew to be the largest hotel chain in the world accomplishing this by beginning with a simple web site and a few applications and evolved into running almost their entire operations in the AWS cloud. Contrast that with a company like Marriott who owns multiple data center and a disaster recovery location 200 feet underground and it’s easy to recognize the inherent advantage new digital enterprise companies evoke.

This new breed of companies that were born in the cloud, unencumbered by the legacy architectures of the current Fortune 500, will dynamical change the business landscape. And the implications to hardware manufactures like CISCO, HP and others could be apocalyptic.

Today’s business giants might not be tomorrows.


About Michael Elliott

Michael Elliott is a thought leader, cloud strategist and enterprise data center evangelist focusing on data center evolution with particular emphasis on private and hybrid clouds. Michael previously worked as Dell’s Cloud Evangelist representing Dell’s cloud portfolio and vision at customer meetings, media briefings, and industry conferences. Prior to that, Michael held marketing and consulting roles in the storage and telecom industry. Michael currently works for NetApp as their cloud strategist and evangelist. Michael started his career as a mainframe programmer for General Electric and held the role of adjunct professor of marketing at the University of Akron. Michael has a mathematics degree from the University of Cincinnati and an MBA from Pennsylvania State University. Michael’s recent work includes: • Participation in cloud industry panels and private equity discussions relating to the vision of cloud. • Business development activities with a focus on the enterprise data center. • Sales enablement and training on cloud positioning and how cloud impacts hardware and software sales. • Industry conference presentations including the Consumer Electronics Show, Cloud Computing East, Educause, and the Cloud Computing Association. • Presentation at the International Forum on Innovation and Emerging Industries Development in Shanghai, China


2 thoughts on “Digital Enterprises: 40% of tomorrow’s fortune 500 companies don’t yet exist

  1. Reblogged this on Saqib Ali.

    Posted by Saqib Ali | January 17, 2016, 8:49 PM
  2. Great insights Michael!

    Posted by Pablo Carlier (@pablocarlier) | February 2, 2016, 2:03 PM

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