The Path to Thought Leadership Marketing Strategy

Thought leadership campaigns are at the core of any successful marketing strategy, and a key characteristic of successful companies.  They define the business and their products as the premier solutions and their leaders as the go-to experts in their field.  Correctly positioning your company as a thought leader is essential to your strategic marketing plan; … Continue reading The Path to Thought Leadership Marketing Strategy

Technology Marketing to Service Providers

The service provider segment is probably one of the richest growth areas for technology and software manufacturers to penetrate.  Synergy Research just reported that quarterly revenue for Cloud Infrastructure Services hitting $5B with Amazon, Microsoft, IBM, Google, and Salesforce ranking as the top five.  Understanding this segment and learning the nuances is key to your … Continue reading Technology Marketing to Service Providers

Internet of Things and the Data Center

I just recently returned from the Consumer Electronics Show and was overwhelmed with the emphasis on the Internet of Things.  I was there interviewing companies for the Data Center Industry Association for an upcoming webinars and had some interesting discussions on both the evolution of the data center and how IoT will impact. Per Cisco, … Continue reading Internet of Things and the Data Center

Cloud Bubble? – Defining the burst!

As Google and Amazon race to the price leadership bottom in the grab-customers-at-all-cost push, one wonders if a “Cloud Bubble” isn’t forming.  Over the past year, both Amazon and Google have announced price drops in excess of 50% for select services in an attempt to capture cloud share. Microsoft, not be outdone, has announced a … Continue reading Cloud Bubble? – Defining the burst!

IT Marketing – Duh, It’s The Applications Stupid

  To shamelessly hack the phrase “it’s the economy stupid”, most hardware vendors don’t get it.  It’s not about your spinning disk, your compute density, or your software defined everything.  It’s not even about your solutions; especially when those solutions highlight your hardware.  It’s about how you can enable customers application.  CXO’s don’t care about … Continue reading IT Marketing – Duh, It’s The Applications Stupid

The Autonomous Data Center – CIO’s End Goal

Most progressive CIO’s want out of the IT market, at least the IT market as we have known it for the past few decades. CIO’s desire the autonomous data center; a data center that effectively operates without the constant supervision of storage managers, network managers, database managers, and outlook managers. They want what the public … Continue reading The Autonomous Data Center – CIO’s End Goal

Private Cloud – Entering the “Slope of Enlightenment”?

Many of you are aware of Gartner’s Hype Cycle and its relevance to technology trends.  I’ve been speaking with analyst, researchers, and customers trying to understand where private cloud should be positioned.  After a lull in private cloud development in 2014, we’re seeing the potential beginnings of the “Slope of Enlightenment” for 2015.  For reference, … Continue reading Private Cloud – Entering the “Slope of Enlightenment”?